NORTHWOODS SPACES, RE-IMAGINED
We find overlooked cabins and cottages in Wisconsin’s Northwoods and bring them back to life—one thoughtful renovation at a time.
WHO WE ARE
KJ Collective = Kristin + Jeremy
We’re a husband‑and‑wife team who traded conference rooms for cedar beams:
Kristin Beischel – 18 years leading marketing & growth for consumer & hospitality brands, tech startups, and nonprofits. She knows how to position a property, tell its story, and attract the right buyers.
Jeremy Abler – 28 years building high‑performance sales teams and managing multimillion‑dollar P&Ls; equally handy with a circular saw and closing a deal.
Together we bring strategy + craftsmanship to every project—ensuring each flip isn’t just beautiful, but also profitable.
what we do
Scout & Acquire
We hunt for unloved Northwoods properties with history and potential.
Design & Revive
From cedar beams to chef‑friendly kitchens, every detail is chosen for beauty and durability.
Show & Sell
When the last coat of finish dries, we open the doors to future owners who value craftsmanship and a connection to this place we call home.
OUR APPROACH
THREE principles & HOW THEY SHOW UP IN EVERY PROJECT
Respect the Setting
Natural materials, lake‑friendly landscaping, nods to Northwoods heritage.
Lifestyle‑Driven Design
Big prep surfaces for fish‑fry nights, gear hookups for trail days, cozy nooks for winter thaw.
Hands‑On Craftsmanship
You’ll find us on‑site—scraping, staining, or setting tile—because we love the process as much as the result.
CURRENT PROJECT
1940s cabin on rest lake
Follow the progress on Instagram @thepinesonrestlake—photos, budget‑friendly tips, and the inevitable “we’ll never do this again” moment.